CELL-FX [2006] Sports Event / Product Placement 7.6Mb : 30sec video with audio : Quicktime required

This spot was made to be run during football games on one screen exclusively, the Rogers Centre Main Display. Formerly the JumboTron, it measures 33 feet tall by 110 feet wide, which easily beats my last size of display record, a 20 foot wide by 40 foot tall Murad at University and Richmond W. in Toronto.
Like most sports related material this may be a promotion for and by CELL-FX, but it's also a promotion for the Toronto Argonauts and Rogers and the sports casters etc.. For me though, the cool factor lies with the aspect ratio, 1 : 3.33, which makes for some very dynamic framing.
All editing, animating, compositing, and final mixing was achieved with After Effects and Final Cut Studio.